Jeff Lerner, retired jazz musician turned entrepreneur, joins Phillip for Episode 12 of the Undefeated Marketing Podcast to discuss how he built multiple online businesses to over eight figures and his current focus on educating and inspiring entrepreneurs about the power of entrepreneurship in the modern economy (In 2018 Jeff founded ENTRE Institute where over 50,000 students are developing their ENTREpreneurial skills).
The pair dive in deep right from the start with an introspective look at their schooling experiences and how they shaped their entrepreneurial journey. Jeff even shares a controversial thought on how the strict structure in our school system restricts our youth from their fullest potential.
Phillip then begins with a dissection of Jeff’s past from his early career as a jazz musician in Houston, TX to his first and last failed business ventures before he began his journey to building ENTRE Institute. They discuss the psychology behind failure, how to build momentum when you are in a hole, and how Jeff paid off over $400,000 in debt in only 18 months.
The conversation flips as Jeff highlights his upward journey to success. They explain the current industry landscape and why being in the top 1% is the easiest place to be. They also describe the marshmallow experience and its connection to delayed gratification and entrepreneurial risk.
Finally, Jeff gives marketing insight on the start of his brand and his educational platform ENTRE Institute. *This is where you need to start taking notes.
To round out the episode Phillip and Jeff give a MARKETING TIP OF THE WEEK. Phillip explains how to build trust with personal stories and Jeff reinforces just how important video is for your marketing strategy.
Have a tip that you think listeners could benefit from to change their marketing today? Send it in to firstname.lastname@example.org and you might make it on the air.
Want to grow your business by over 50%? Get your FREE Customer (or Client) Data Assessment at www.phillipstutts.com/insights/
About the Guest:
From broke jazz musician to $100 million in online sales… Jeff Lerner’s story and social media content have inspired millions to get control of their future and reshape their life around his “3 Ps of Fulfillment” (Physical, Personal, & Professional).
After a decade of building multiple businesses to over 8 figures and twice landing on the INC 5000 Jeff turned his focus to building the world’s first institute of higher learning exclusively for entrepreneurs. In 2019 he founded ENTRE Institute where over 150,000 students have learned the best ways to build a business in the modern world and which became Jeff’s 2nd INC 5000 company (and 3rd appearance on the list).
In 2021 Jeff set his sights on solving one of his students’ biggest pain points and launched Entresoft which quickly became one of the most popular small business software suites on the Internet.
Jeff’s interest in entrepreneurship began in his 20s when as a pianist he was often hired to play in the homes of successful CEOs and business owners. In 2008, at age 29, after multiple failed ventures including a restaurant franchise that left him with a half-million dollars in debt, he found his first success online and paid off the debt in 18 months.
He currently maintains an active schedule of speaking events and media appearances while working day-to-day in ENTRE, hosting a top 100 business podcast, growing his YouTube channel, and working on his first full-length book “Escaping The Broken System” which is scheduled for publication by BenBella Books in Spring 2022.
He is married, an active father to 4 children, and still enjoys playing the piano 1 hour per day.
About the Host:
Contributing to over 1,535 election victories, three U.S. Presidential victories, and working with multiple Fortune 200 companies, best-selling author Phillip Stutts plays the game of political and corporate marketing on the highest level. Phillip’s win-or-die mentality makes him a powerhouse when building research-backed marketing strategies with multi-billion-dollar budgets, battling it out with fierce competitors, and achieving maximum ROI results.
He is the Founder/Executive Chairman of Go Big Media (a political marketing ad firm), CEO of Win Big Media (his corporate marketing agency), and a best-selling author that shares his marketing secrets with the world in his two books, Fire The Now(2018) and The Undefeated Marketing System(2021).
LinkedIn: Phillip Stutts
Resource: The Undefeated Marketing System – How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents (2021)
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