“A Lesson or Two From Ryan Reynolds & Aviation Gin” by Phillip Stutts

In all my years of marketing, I have seen some AMAZING and HORRIFIC “stunts” from both big and small businesses.

 

What intrigues me the most is when businesses successfully employ a political marketing “mindset” I highlight in FIRE THEM NOW.

 

And I haven’t stopped laughing at the most recent one…YOU’VE GOT TO READ THIS.

 

Did you see this insanely funny and effective story on Aviation Gin and actor Ryan Reynolds (also a major investor)?

 

So here is what happened – while appearing on the “Tonight Show with Jimmy Fallon”, Reynolds revealed his Aviation Gin email (which resulted in a crash to the Aviation Gin server after 20,000 emails started to flood in.)

 

Of course, everyone jumped at the chance to contact Reynolds directly –and his hilariously funny “out-of-office” emails were just icing on the cake.

 

If you haven’t caught on to it yet, in just a matter of minutes, Aviation Gin’s status skyrocketed.

 

And here are the 5 things we, as entrepreneurs and business owners, can learn from this brilliant marketing stunt: Click here to uncover that list…

. . .

 

 

Click here to read the full article on Medium.

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