In all my years of marketing, I have seen some AMAZING and HORRIFIC “stunts” from both big and small businesses.
What intrigues me the most is when businesses successfully employ a political marketing “mindset” I highlight in FIRE THEM NOW.
And I haven’t stopped laughing at the most recent one…YOU’VE GOT TO READ THIS.
Did you see this insanely funny and effective story on Aviation Gin and actor Ryan Reynolds (also a major investor)?
So here is what happened – while appearing on the “Tonight Show with Jimmy Fallon”, Reynolds revealed his Aviation Gin email (which resulted in a crash to the Aviation Gin server after 20,000 emails started to flood in.)
Of course, everyone jumped at the chance to contact Reynolds directly –and his hilariously funny “out-of-office” emails were just icing on the cake.
If you haven’t caught on to it yet, in just a matter of minutes, Aviation Gin’s status skyrocketed.
And here are the 5 things we, as entrepreneurs and business owners, can learn from this brilliant marketing stunt: Click here to uncover that list…