Have you ever heard of Cal Fussman? If you haven’t, let me introduce you…
Cal is a genius storyteller. As a reporter, he’s interviewed some of the most important people of our generation, including Muhammad Ali, Kobe Bryant, Mikhail Gorbachev, Jeff Bezos, Richard Branson, Dr. Steven Gundry, Tim Ferriss, James Altucher, and Seth Godin.
But the narratives he tells from all of those interviews are not the most impressive part of his resume.
- What if I told you that Cal went toe-to-toe with boxing legend Julio Caesar Chavez when Chavez was 87-0 (including 75 knockouts!) and the junior welterweight champion of the world?
- What if I told you that Cal Fussman has breakfast every morning with the legendary Larry King?
- And what if you knew that Cal became a wine sommelier at the legendary World Trade Center restaurant, “Windows on the World,” right before the terrorist attack of 9/11?
Which gets us to the point of today—stories that grab attention.
There is no doubt in my mind we are in the midst of the most disruptive economic moment in human history.
I believe there is one marketing strategy that will not be disrupted and is more important than anything else you can do.