“Crushed It” by Phillip Stutts

Monday night was a tough moment for me. My beloved University of Alabama Crimson Tide football team lost the national championship to the Clemson Tigers in a crushing defeat, 44-16.

 

But, I’m not here to talk football! I’m here to tell you about the INGENIOUS marketing efforts that centered around this very game.

 

And the best part…the companies that pulled off these brilliant ideas didn’t spend a single marketing dime, yet they earned thousands of dollars in FREE brand advertising.

 

First up, Little Debbie Snack Cakes.

 

Did you know that Alabama football coach Nick Saban eats one of their oatmeal cream pies every morning for breakfast? (Hell, Little Debbie should sign Saban to a product endorsement deal, but I digress).

 

With Alabama’s crushing defeat, they tweeted this…

 

. . .

 

Click here to read the full story on Medium.

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