{"id":2824,"date":"2019-10-22T14:24:41","date_gmt":"2019-10-22T14:24:41","guid":{"rendered":"https:\/\/phillipstutts.com\/?p=2824"},"modified":"2021-12-01T11:39:06","modified_gmt":"2021-12-01T19:39:06","slug":"fire-them-now-lie-1","status":"publish","type":"post","link":"https:\/\/phillipstutts.com\/fire-them-now-lie-1\/","title":{"rendered":"&#8220;Fire Them Now: Lie #1 TO AVOID WITH YOUR MARKETING FIRM&#8221; by Phillip Stutts"},"content":{"rendered":"<p><script type=\"text\/javascript\" src=\"\/\/downloads.mailchimp.com\/js\/signup-forms\/popup\/unique-methods\/embed.js\" data-dojo-config=\"usePlainJson: true, isDebug: false\"><\/script><script type=\"text\/javascript\">window.dojoRequire([\"mojo\/signup-forms\/Loader\"], function(L) { L.start({\"baseUrl\":\"mc.us20.list-manage.com\",\"uuid\":\"0c4f4e6109025ad33058af882\",\"lid\":\"e9c27ebeb0\",\"uniqueMethods\":true}) })<\/script><\/p>\n<p>Since my book <a class=\"bn da mg mh mi mj\" href=\"https:\/\/phillipstutts.com\/fire-them-now\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cFire Them Now \u2014 The 7 Lies Digital Marketers Sell\u2026\u201d<\/a>\u00a0was released, I\u2019ve had quite of few email subscribers ask that I update each \u201cLie\u201d in a series of posts. It\u2019s a great idea \u2014 so over the next few months, I\u2019m going to break down each of these lies from my book and how I see them today.<\/p>\n<p id=\"b638\" class=\"lr ls ck aq lu b lv lw lx ly lz ma mb mc md me mf\" data-selectable-paragraph=\"\">Let\u2019s start at the beginning with Lie #1. If you are a business owner, following the principles in this first \u201clie\u201d is\u00a0<strong class=\"lu mk\">the foundation<\/strong>\u00a0for working with an honest marketing firm that puts your interests first \u2014 over their interest, which is to make money\u00a0<em class=\"lt\">on<\/em>\u00a0you.<\/p>\n<p id=\"6ff4\" class=\"lr ls ck aq lu b lv lw lx ly lz ma mb mc md me mf\" data-selectable-paragraph=\"\">So without further ado, let\u2019s dive into the critical first lie you\u00a0<em class=\"lt\">must<\/em>\u00a0<em class=\"lt\">avoid<\/em>\u00a0in order to work with a marketing agency\u2026<\/p>\n<p id=\"3b1e\" class=\"lr ls ck aq lu b lv lw lx ly lz ma mb mc md me mf\" data-selectable-paragraph=\"\"><strong class=\"lu mk\">LIE #1: YOU MUST SIGN A LONG-TERM CONTRACT WITH A MARKETING AGENCY<\/strong><\/p>\n<p id=\"315d\" class=\"lr ls ck aq lu b lv lw lx ly lz ma mb mc md me mf\" data-selectable-paragraph=\"\">Traditional and digital marketing agencies often require unbreakable long-term contracts. It has always been set up this way so the agency wins, even if their client doesn\u2019t grow their bottom line.<\/p>\n<p id=\"93e0\" class=\"lr ls ck aq lu b lv lw lx ly lz ma mb mc md me mf\" data-selectable-paragraph=\"\">In the pitch to get your business, they\u2019ll brag about their successes, but you\u2019ll never know about their failures.\u00a0<em class=\"lt\">Due to the contract THEY structure, they are simply never forced to be accountable or innovate.<\/em><\/p>\n<p id=\"e613\" class=\"lr ls ck aq lu b lv lw lx ly lz ma mb mc md me mf\" data-selectable-paragraph=\"\"><em class=\"lt\">Here is a little secret\u2026<\/em><\/p>\n<p id=\"fe48\" class=\"lr ls ck aq lu b lv lw lx ly lz ma mb mc md me mf\" data-selectable-paragraph=\"\">99% of marketing firms aren\u2019t outcome-driven, they\u2019re contract-driven. If the marketing campaign they execute doesn\u2019t achieve the desired result for the client, they simply move on to the next (guessed) idea, while the business owner is left in the lurch. There\u2019s no need for a scorecard because they\u2019ve locked you into a long-term contract.<\/p>\n<p id=\"4f7d\" class=\"lr ls ck aq lu b lv lw lx ly lz ma mb mc md me mf\" data-selectable-paragraph=\"\">The simple fact is your marketing agency should prove themselves every single day \u2014 if they\u2019re not on track for your growth, they should be on the chopping block.<\/p>\n<p id=\"75ca\" class=\"lr ls ck aq lu b lv lw lx ly lz ma mb mc md me mf\" data-selectable-paragraph=\"\">Why structure your contract this way?\u00a0<strong class=\"lu mk\">It forces the marketing firm to put your needs first and constantly innovate so you grow your bottom line.<\/strong><\/p>\n<p id=\"d49a\" class=\"lr ls ck aq lu b lv lw lx ly lz ma mb mc md me mf\" data-selectable-paragraph=\"\">How did I realize this first lie was so critical? Well, in 23+ years of political and corporate marketing contracts, every contract I\u2019ve ever signed is month-to-month. My team\u2019s future with that client is always on the line to produce.<\/p>\n<p id=\"20a2\" class=\"lr ls ck aq lu b lv lw lx ly lz ma mb mc md me mf\" data-selectable-paragraph=\"\">Every. Single. Day.<\/p>\n<p id=\"13dc\" class=\"lr ls ck aq lu b lv lw lx ly lz ma mb mc md me mf\" data-selectable-paragraph=\"\">And when I interviewed over 100 CEOs for my book, I realized that the month-to-month contract was an anomaly \u2014 a complete outlier in the marketing agency world. The most frustrating thing for these CEOs was being contractually obligated to a marketing agency that was failing them.<\/p>\n<p id=\"a14e\" class=\"lr ls ck aq lu b lv lw lx ly lz ma mb mc md me mf\" data-selectable-paragraph=\"\"><strong class=\"lu mk\"><em class=\"lt\">This is an insane concept!!!<\/em><\/strong><\/p>\n<p id=\"5b05\" class=\"lr ls ck aq lu b lv lw lx ly lz ma mb mc md me mf\" data-selectable-paragraph=\"\">What can the month-to-month contract can do for innovation? Let\u2019s take a step back into my political marketing experience \u2014 where again, every contract I\u2019ve ever signed is month-to-month.<\/p>\n<p id=\"4be3\" class=\"lr ls ck aq lu b lv lw lx ly lz ma mb mc md me mf\" data-selectable-paragraph=\"\">A political campaign is like the ultimate startup company \u2026 on steroids. With any political campaign, there\u2019s no thought of a future investment beyond Election Day. We raise money and spend it all to win. Every dollar counts. Election Day is our inescapable scorecard for success or failure.<\/p>\n<p id=\"c95a\" class=\"lr ls ck aq lu b lv lw lx ly lz ma mb mc md me mf\" data-selectable-paragraph=\"\">We typically start with a small budget and a demand from our candidates to produce fast results. And, because we don\u2019t have long-term contracts, our ass is on the line\u00a0<em class=\"lt\">every day<\/em>\u00a0to produce results.<\/p>\n<p id=\"25d9\" class=\"lr ls ck aq lu b lv lw lx ly lz ma mb mc md me mf\" data-selectable-paragraph=\"\">Due to all of these circumstances, political marketers innovate and subsequently become masters of the concept of low-dollar message testing<br \/>\nof ads.<\/p>\n<p id=\"40f6\" class=\"lr ls ck aq lu b lv lw lx ly lz ma mb mc md me mf\" data-selectable-paragraph=\"\">The testing that goes on inside a political campaign is intricate and epic. Every concept has to be tested to figure out what will move the most voters, the most effectively, with a minimal amount of funds.<\/p>\n<p id=\"15c3\" class=\"lr ls ck aq lu b lv lw lx ly lz ma mb mc md me mf\" data-selectable-paragraph=\"\">Here\u2019s a real-life example. In the 2004 George W. Bush presidential reelection campaign, we introduced analytics and consumer data into our decision-making via\u00a0<strong class=\"lu mk\">micro-targeting.<\/strong>\u00a0The idea was modeled on the book\u00a0<a class=\"bn da mg mh mi mj\" href=\"http:\/\/michaellewiswrites.com\/#moneyball\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cMoneyball\u201d, by Michael Lewis<\/a>.<\/p>\n<p id=\"34ab\" class=\"lr ls ck aq lu b lv lw lx ly lz ma mb mc md me mf\" data-selectable-paragraph=\"\">Micro-targeting allowed us to connect to voters on an individual basis about the issues they cared about most. Through data and research, we found that certain low-propensity voters, who we called \u201csoft voters,\u201d only turned out to vote when an issue they cared about deeply hung in the balance. Otherwise, they stayed home. Those soft voters could be the difference between carrying us to victory \u2026 or not.<\/p>\n<p id=\"8643\" class=\"lr ls ck aq lu b lv lw lx ly lz ma mb mc md me mf\" data-selectable-paragraph=\"\">How did we speak directly to these voters and ignite their motivation to get out and vote for President George W. Bush?<\/p>\n<p id=\"78a2\" class=\"lr ls ck aq lu b lv lw lx ly lz ma mb mc md me mf\" data-selectable-paragraph=\"\">Well, if we combined the voter research we already had with available consumer data, we could create profiles of voters and target them on the issues they cared about most. We could market to them directly about the issues that affected them most.<\/p>\n<p id=\"5ff7\" class=\"lr ls ck aq lu b lv lw lx ly lz ma mb mc md me mf\" data-selectable-paragraph=\"\">Until 2004, this \u201ctargeting\u201d innovation had never occurred on any political campaign \u2014\u00a0<em class=\"lt\">ever<\/em>.<\/p>\n<p id=\"1558\" class=\"lr ls ck aq lu b lv lw lx ly lz ma mb mc md me mf\" data-selectable-paragraph=\"\"><strong class=\"lu mk\">We innovated because we had to. It was innovate or be fired. President Bush won.<\/strong><\/p>\n<p id=\"e5ac\" class=\"lr ls ck aq lu b lv lw lx ly lz ma mb mc md me mf\" data-selectable-paragraph=\"\">Corporate marketing operates entirely differently. When a business signs with a marketing firm, they typically sign a contract of six months to a year. For the business owner, the money they\u2019re spending on their marketing firm is a total crapshoot.<\/p>\n<p id=\"e917\" class=\"lr ls ck aq lu b lv lw lx ly lz ma mb mc md me mf\" data-selectable-paragraph=\"\">The strategy the marketing firm comes up with might work \u2026 it might not. But they\u2019ll get paid out on their contract either way.\u00a0<strong class=\"lu mk\">There\u2019s no motivation to win. There\u2019s no motivation to be innovative for you \u2026 which ultimately means the odds are stacked against your business growing.<\/strong><\/p>\n<p id=\"1725\" class=\"lr ls ck aq lu b lv lw lx ly lz ma mb mc md me mf\" data-selectable-paragraph=\"\">In politics, we innovate because we don\u2019t have a choice. Election Day and month-to-month contracts dictate those terms.<\/p>\n<p id=\"e221\" class=\"lr ls ck aq lu b lv lw lx ly lz ma mb mc md me mf\" data-selectable-paragraph=\"\">Ask yourself this question: Are you locked into a long-term contract with a marketing agency? If so,\u00a0<em class=\"lt\">Fire Them Now,<\/em>\u00a0take back control, and change the game so you grow your bottom line before the marketing agency grows theirs.<\/p>\n<p id=\"cb7e\" class=\"lr ls ck aq lu b lv lw lx ly lz ma mb mc md me mf\" data-selectable-paragraph=\"\">In the coming months I\u2019ll discuss LIE #2 in more detail: \u201cYou have to spend big on your marketing to discover what works.\u201d<\/p>\n<p id=\"037b\" class=\"lr ls ck aq lu b lv lw lx ly lz ma mb mc md me mf\" data-selectable-paragraph=\"\">Phillip<\/p>\n<p id=\"ed23\" class=\"lr ls ck aq lu b lv lw lx ly lz ma mb mc md me mf\" data-selectable-paragraph=\"\"><strong class=\"lu mk\">P.S. \u2014<\/strong>\u00a0<a class=\"ml ei da\" href=\"https:\/\/medium.com\/u\/613085625fcb?source=post_page-----5cc679a0315e----------------------\" target=\"_blank\" rel=\"noopener noreferrer\">@TheDovBaron<\/a>\u00a0is a legend, a top-ranked podcaster (#1 show for Fortune 500 leaders according to iTunes) and best-selling author who helps business owners go to unbelievable heights. He\u2019s on the Mount Rushmore of business strategists. When Dov talks, the top CEOs in the world listen. We shared a truly authentic conversation about life and leadership; give it a listen\u00a0<a class=\"bn da mg mh mi mj\" href=\"https:\/\/shows.pippa.io\/dovbaron\/episodes\/phillip-stutts-the-7-lies-digital-marketers-sell\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n<section class=\"section section--body\">\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<section class=\"section section--body\">\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<p class=\"graf graf--p\"><strong class=\"markup--strong markup--p-strong\">P.P.S.\u200a<\/strong>\u2014 \u200aIf you know of a friend or a colleague that would enjoy my bi-weekly updates about incredibly cool, funny and idiotic marketing ideas, please have them email me (<a class=\"markup--anchor markup--p-anchor\" href=\"mailto:ps@phillipstutts.com\" target=\"_blank\" rel=\"noopener noreferrer\" data-href=\"mailto:ps@phillipstutts.com\">ps@phillipstutts.com<\/a>) or <strong>sign up below<\/strong>:<\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<p style=\"text-align: center;\"><strong><a id=\"sc_button_1451794952\" class=\"sc_button color_style_default sc_button_default vc_custom_1559935292709 sc_button_size_normal sc_button_icon_left\" href=\"https:\/\/phillipstutts.com\/\/offer\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"sc_button_text sc_align_center\"><span class=\"sc_button_title\">Subscribe (Plus Download Free Gift)\u00a0<\/span><\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since my book \u201cFire Them Now \u2014 The 7 Lies Digital Marketers Sell\u2026\u201d\u00a0was released, I\u2019ve had quite of few email subscribers ask that I update each \u201cLie\u201d in a series of posts. It\u2019s a great idea \u2014 so over the next few months, I\u2019m going to break down each of these lies from my book&#8230;<\/p>\n","protected":false},"author":4,"featured_media":14178,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,36],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Fire Them Now: Lie #1 TO AVOID WITH YOUR MARKETING FIRM&quot; by Phillip Stutts<\/title>\n<meta name=\"description\" content=\"In the pitch to get your business, they\u2019ll brag about their successes, but you\u2019ll never know about their failures.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/phillipstutts.com\/fire-them-now-lie-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"fire-them-now-lie-1\" \/>\n<meta property=\"og:description\" content=\"In the pitch to get your business, they\u2019ll brag about their successes, but you\u2019ll never know about their failures.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/phillipstutts.com\/fire-them-now-lie-1\/\" \/>\n<meta property=\"og:site_name\" content=\"Phillip Stutts\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-22T14:24:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-01T19:39:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/phillipstutts.com\/wp-content\/uploads\/2021\/10\/firethemnow_400.png\" \/>\n\t<meta property=\"og:image:width\" content=\"406\" \/>\n\t<meta property=\"og:image:height\" content=\"518\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Misty Michel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"fire-them-now-lie-1\" \/>\n<meta name=\"twitter:description\" content=\"In the pitch to get your business, they\u2019ll brag about their successes, but you\u2019ll never know about their failures.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Misty Michel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/phillipstutts.com\/fire-them-now-lie-1\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/phillipstutts.com\/fire-them-now-lie-1\/\"},\"author\":{\"name\":\"Misty Michel\",\"@id\":\"https:\/\/phillipstutts.com\/#\/schema\/person\/7bbc940c398e101f0d2624bb9e4680df\"},\"headline\":\"&#8220;Fire Them Now: Lie #1 TO AVOID WITH YOUR MARKETING FIRM&#8221; by Phillip Stutts\",\"datePublished\":\"2019-10-22T14:24:41+00:00\",\"dateModified\":\"2021-12-01T19:39:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/phillipstutts.com\/fire-them-now-lie-1\/\"},\"wordCount\":1079,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/phillipstutts.com\/#organization\"},\"articleSection\":[\"Marketing\",\"Politics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/phillipstutts.com\/fire-them-now-lie-1\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/phillipstutts.com\/fire-them-now-lie-1\/\",\"url\":\"https:\/\/phillipstutts.com\/fire-them-now-lie-1\/\",\"name\":\"\\\"Fire Them Now: Lie #1 TO AVOID WITH YOUR MARKETING FIRM\\\" by Phillip Stutts\",\"isPartOf\":{\"@id\":\"https:\/\/phillipstutts.com\/#website\"},\"datePublished\":\"2019-10-22T14:24:41+00:00\",\"dateModified\":\"2021-12-01T19:39:06+00:00\",\"description\":\"In the pitch to get your business, they\u2019ll brag about their successes, but you\u2019ll never know about their failures.\",\"breadcrumb\":{\"@id\":\"https:\/\/phillipstutts.com\/fire-them-now-lie-1\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/phillipstutts.com\/fire-them-now-lie-1\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/phillipstutts.com\/fire-them-now-lie-1\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/phillipstutts.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"&#8220;Fire Them Now: Lie #1 TO AVOID WITH YOUR MARKETING FIRM&#8221; by Phillip Stutts\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/phillipstutts.com\/#website\",\"url\":\"https:\/\/phillipstutts.com\/\",\"name\":\"Phillip Stutts\",\"description\":\"INFLUENCING PEOPLE ON THE POLITICAL LEVEL IS THE MECCA OF BRANDING, PROMOTION AND CONVERSION.\",\"publisher\":{\"@id\":\"https:\/\/phillipstutts.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/phillipstutts.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/phillipstutts.com\/#organization\",\"name\":\"Phillip Stutts\",\"url\":\"https:\/\/phillipstutts.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/phillipstutts.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/phillipstutts.com\/wp-content\/uploads\/2021\/07\/Stutts-Logo-1.png\",\"contentUrl\":\"https:\/\/phillipstutts.com\/wp-content\/uploads\/2021\/07\/Stutts-Logo-1.png\",\"width\":500,\"height\":191,\"caption\":\"Phillip Stutts\"},\"image\":{\"@id\":\"https:\/\/phillipstutts.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/phillipstutts.com\/#\/schema\/person\/7bbc940c398e101f0d2624bb9e4680df\",\"name\":\"Misty Michel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/phillipstutts.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/82467b3aa4c74600f7c24e43ad295328?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/82467b3aa4c74600f7c24e43ad295328?s=96&d=mm&r=g\",\"caption\":\"Misty Michel\"},\"url\":\"https:\/\/phillipstutts.com\/author\/misty\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\"Fire Them Now: Lie #1 TO AVOID WITH YOUR MARKETING FIRM\" by Phillip Stutts","description":"In the pitch to get your business, they\u2019ll brag about their successes, but you\u2019ll never know about their failures.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/phillipstutts.com\/fire-them-now-lie-1\/","og_locale":"en_US","og_type":"article","og_title":"fire-them-now-lie-1","og_description":"In the pitch to get your business, they\u2019ll brag about their successes, but you\u2019ll never know about their failures.","og_url":"https:\/\/phillipstutts.com\/fire-them-now-lie-1\/","og_site_name":"Phillip Stutts","article_published_time":"2019-10-22T14:24:41+00:00","article_modified_time":"2021-12-01T19:39:06+00:00","og_image":[{"width":406,"height":518,"url":"https:\/\/phillipstutts.com\/wp-content\/uploads\/2021\/10\/firethemnow_400.png","type":"image\/png"}],"author":"Misty Michel","twitter_card":"summary_large_image","twitter_title":"fire-them-now-lie-1","twitter_description":"In the pitch to get your business, they\u2019ll brag about their successes, but you\u2019ll never know about their failures.","twitter_misc":{"Written by":"Misty Michel","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/phillipstutts.com\/fire-them-now-lie-1\/#article","isPartOf":{"@id":"https:\/\/phillipstutts.com\/fire-them-now-lie-1\/"},"author":{"name":"Misty Michel","@id":"https:\/\/phillipstutts.com\/#\/schema\/person\/7bbc940c398e101f0d2624bb9e4680df"},"headline":"&#8220;Fire Them Now: Lie #1 TO AVOID WITH YOUR MARKETING FIRM&#8221; by Phillip Stutts","datePublished":"2019-10-22T14:24:41+00:00","dateModified":"2021-12-01T19:39:06+00:00","mainEntityOfPage":{"@id":"https:\/\/phillipstutts.com\/fire-them-now-lie-1\/"},"wordCount":1079,"commentCount":0,"publisher":{"@id":"https:\/\/phillipstutts.com\/#organization"},"articleSection":["Marketing","Politics"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/phillipstutts.com\/fire-them-now-lie-1\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/phillipstutts.com\/fire-them-now-lie-1\/","url":"https:\/\/phillipstutts.com\/fire-them-now-lie-1\/","name":"\"Fire Them Now: Lie #1 TO AVOID WITH YOUR MARKETING FIRM\" by Phillip Stutts","isPartOf":{"@id":"https:\/\/phillipstutts.com\/#website"},"datePublished":"2019-10-22T14:24:41+00:00","dateModified":"2021-12-01T19:39:06+00:00","description":"In the pitch to get your business, they\u2019ll brag about their successes, but you\u2019ll never know about their failures.","breadcrumb":{"@id":"https:\/\/phillipstutts.com\/fire-them-now-lie-1\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/phillipstutts.com\/fire-them-now-lie-1\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/phillipstutts.com\/fire-them-now-lie-1\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/phillipstutts.com\/"},{"@type":"ListItem","position":2,"name":"&#8220;Fire Them Now: Lie #1 TO AVOID WITH YOUR MARKETING FIRM&#8221; by Phillip Stutts"}]},{"@type":"WebSite","@id":"https:\/\/phillipstutts.com\/#website","url":"https:\/\/phillipstutts.com\/","name":"Phillip Stutts","description":"INFLUENCING PEOPLE ON THE POLITICAL LEVEL IS THE MECCA OF BRANDING, PROMOTION AND CONVERSION.","publisher":{"@id":"https:\/\/phillipstutts.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/phillipstutts.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/phillipstutts.com\/#organization","name":"Phillip Stutts","url":"https:\/\/phillipstutts.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/phillipstutts.com\/#\/schema\/logo\/image\/","url":"https:\/\/phillipstutts.com\/wp-content\/uploads\/2021\/07\/Stutts-Logo-1.png","contentUrl":"https:\/\/phillipstutts.com\/wp-content\/uploads\/2021\/07\/Stutts-Logo-1.png","width":500,"height":191,"caption":"Phillip Stutts"},"image":{"@id":"https:\/\/phillipstutts.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/phillipstutts.com\/#\/schema\/person\/7bbc940c398e101f0d2624bb9e4680df","name":"Misty Michel","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/phillipstutts.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/82467b3aa4c74600f7c24e43ad295328?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/82467b3aa4c74600f7c24e43ad295328?s=96&d=mm&r=g","caption":"Misty Michel"},"url":"https:\/\/phillipstutts.com\/author\/misty\/"}]}},"_links":{"self":[{"href":"https:\/\/phillipstutts.com\/wp-json\/wp\/v2\/posts\/2824"}],"collection":[{"href":"https:\/\/phillipstutts.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phillipstutts.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phillipstutts.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/phillipstutts.com\/wp-json\/wp\/v2\/comments?post=2824"}],"version-history":[{"count":1,"href":"https:\/\/phillipstutts.com\/wp-json\/wp\/v2\/posts\/2824\/revisions"}],"predecessor-version":[{"id":7328,"href":"https:\/\/phillipstutts.com\/wp-json\/wp\/v2\/posts\/2824\/revisions\/7328"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phillipstutts.com\/wp-json\/wp\/v2\/media\/14178"}],"wp:attachment":[{"href":"https:\/\/phillipstutts.com\/wp-json\/wp\/v2\/media?parent=2824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phillipstutts.com\/wp-json\/wp\/v2\/categories?post=2824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phillipstutts.com\/wp-json\/wp\/v2\/tags?post=2824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}