{"id":15961,"date":"2023-05-17T01:00:00","date_gmt":"2023-05-17T08:00:00","guid":{"rendered":"https:\/\/phillipstutts.com\/?p=15961"},"modified":"2023-05-18T17:36:23","modified_gmt":"2023-05-19T00:36:23","slug":"ump-ceo-2","status":"publish","type":"post","link":"https:\/\/phillipstutts.com\/ump-ceo-2\/","title":{"rendered":"Why I Fired Myself as CEO of Win BIG Media"},"content":{"rendered":"<div class=\"player_container player-15961\" ><div class=\"spp_player_textabove\"><b>  <\/b><\/div><div id=\"sm2-15961\" class=\"sm2-15961 playercontent sm2-bar-ui compact flat full-width full-width-player\"><div class=\"bd sm2-main-controls\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"background: transparent url(https:\/\/phillipstutts.com\/wp-content\/uploads\/2023\/05\/Undefeated-Marketing-Podcast-with-Phillip-Stutts-1-1024x1024-1-150x150.png) repeat scroll 0% 0% \/ cover ;\">\r\n\t\t\t\t\t\t\t\t\t\t<div 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href=\"javascript:window.open('http:\/\/media.blubrry.com\/undefeatedmarketingpodcast\/media.blubrry.com\/undefeatedmarketingpodcast\/content.blubrry.com\/undefeatedmarketingpodcast\/Why_I_fired_Myself_Final.mp3','','width=500,height=250')\">Listen in a New Window<\/a><a class=\"button-download\" target=\"_blank\" style=\"\" href=\"http:\/\/media.blubrry.com\/undefeatedmarketingpodcast\/media.blubrry.com\/undefeatedmarketingpodcast\/content.blubrry.com\/undefeatedmarketingpodcast\/Why_I_fired_Myself_Final.mp3\">Download<\/a><a class=\"button-soundcloud\" target=\"_blank\" style=\"display:none !important;\" href=\"\">SoundCloud<\/a><a class=\"button-stitcher\" target=\"_blank\" style=\"\" href=\"https:\/\/www.stitcher.com\/show\/the-undefeated-marketing-podcast\">Stitcher<\/a><a class=\"button-sppandroid\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/subscribeonandroid.com\/feeds.podcastmirror.com\/undefeated-marketing-podcast\">Subscribe on Android<\/a><a 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target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><\/div><\/div>\n\n<p>I\u2019m out as CEO at Win BIG Media.&nbsp;<\/p>\n\n\n\n<p><em>*<\/em> <em>You can learn more about what happened this week on the <\/em><a href=\"https:\/\/phillipstutts.com\/podcast-episodes\/\"><em>Undefeated Marketing Podcast<\/em><\/a><em>, where I talk in more detail about what happened that changed everything for me.<\/em><\/p>\n\n\n\n<p>Running a company is challenging as hell, and being a CEO is the most demanding role in business. However, sometimes, the best decision you can make for your company is to fire yourself as the CEO.&nbsp;<\/p>\n\n\n\n<p>It may sound counterintuitive, but in some situations, this can be the best decision for everyone involved.&nbsp;<\/p>\n\n\n\n<p>Here are 3 reasons why I fired myself as CEO of Win BIG Media:<\/p>\n\n\n\n<ol>\n<li><strong>I wasn\u2019t the right fit for the job anymore:<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Although I founded the company (and built it to a high seven-figure business with no outside investors and no debt) and I\u2019m still passionate about its data-driven mission, I recognized that my strengths did not necessarily align with the responsibilities of a CEO. I realized that my strengths lay in creative and strategic thinking, and I struggled with the day-to-day management tasks required of a CEO. By recognizing my limitations, I was able to make the difficult decision to step down and allow my #2, <a href=\"https:\/\/www.winbigmedia.com\/team-member\/brandon-mckee\">Brandon McKee<\/a> (who has a much better skill set as CEO to grow our clients\u2019 bottom lines) to take over.<\/p>\n\n\n\n<ol start=\"2\">\n<li><strong>Win BIG needed fresh leadership:<\/strong><\/li>\n<\/ol>\n\n\n\n<p>As the company grew, I realized that it needed fresh leadership with new ideas and perspectives. I recognized that the company had outgrown my leadership style, and that it needed a new CEO who could take our culture and our clients to the next level. By stepping down, I was able to make room for Brandon to bring a fresh approach to the company and our clients &#8211; thus helping it continue to grow and succeed.<\/p>\n\n\n\n<ol start=\"3\">\n<li><strong>I needed to rebalance my work life<\/strong><\/li>\n<\/ol>\n\n\n\n<p>By stepping down as CEO, I was able to take a step back and re-evaluate my priorities, invest in and help grow my other four companies and spend more quality time with my family.<\/p>\n\n\n\n<p>In summary, firing myself as CEO of Win BIG Media was a difficult decision, but it was ultimately the best move for the company&#8217;s success. By acknowledging my limitations and recognizing the company&#8217;s need for fresh leadership, I was able to make room for Brandon McKee to take the company to the next level.&nbsp;<\/p>\n\n\n\n<p>I\u2019m still involved (as Executive Chairman), I\u2019m still obsessed with <a href=\"https:\/\/www.winbigmedia.com\/ourservices\">Win BIG\u2019s data-driven marketing<\/a> and I will still be available to help clients grow. I just need to focus on my core passions and strengths going forward.&nbsp;<\/p>\n\n\n\n<p>If this feels like something you struggle with at work (not being able to solely focus on your strengths), then <a href=\"https:\/\/bit.ly\/ump-ceo\">CLICK HERE<\/a> to learn more on how I made my decision and let me know how I can help you with your challenge.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About the Host:<\/h2>\n\n\n\n<p><strong>Phillip Stutts:<\/strong><\/p>\n\n\n\n<p>Contributing to over 1,535 election victories, three U.S. Presidential victories, and working with multiple Fortune 200 companies, best-selling author Phillip Stutts plays the game of political and corporate marketing on the highest level. Phillip\u2019s win-or-die mentality makes him a powerhouse when building research-backed marketing strategies with multi-billion-dollar budgets, battling it out with fierce competitors, and achieving maximum ROI results.<\/p>\n\n\n\n<p>He is the Founder\/Executive Chairman of Go Big Media (a political marketing ad firm), CEO of Win Big Media (his corporate marketing agency), and a best-selling author who shares his marketing secrets with the world in his two books, Fire The Now (2018) and The Undefeated Marketing System (2021).<\/p>\n\n\n\n<p>Follow Phillip:&nbsp;<\/p>\n\n\n\n<p>Website: <a href=\"http:\/\/www.phillipstutts.com\">www.phillipstutts.com<\/a><\/p>\n\n\n\n<p>Instagram: <a href=\"https:\/\/www.instagram.com\/phillipstutts\/\">@phillipstutts<\/a><\/p>\n\n\n\n<p>Facebook:<a href=\"https:\/\/m.facebook.com\/ceophillipstutts\/\">@ceophillipstutts<\/a><\/p>\n\n\n\n<p>LinkedIn: <a href=\"https:\/\/www.linkedin.com\/in\/phillip-stutts-a9ba872\/\">Phillip Stutts<\/a><\/p>\n\n\n\n<p>Twitter: <a href=\"https:\/\/twitter.com\/phillipstutts\">@phillipstutts<\/a><\/p>\n\n\n\n<p>Resource: <a href=\"https:\/\/www.amazon.com\/Undefeated-Marketing-System-Business-Presidents-ebook\/dp\/B08XFW4DY7\/ref=sr_1_1?crid=12XS9JGPY68UN&amp;dchild=1&amp;keywords=the+undefeated+marketing+system&amp;qid=1617310051&amp;sprefix=The+undefeated+marketi%2Caps%2C171&amp;sr=8-1\">The Undefeated Marketing System &#8211; How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents (2021)<br><\/a><\/p>\n\n\n\n<p><strong>Thanks for listening!<\/strong><br>Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.<\/p>\n\n\n\n<p>Do you have some feedback or questions about this episode? Leave a comment in the section below!<\/p>\n\n\n\n<p><strong>Subscribe to the podcast<\/strong><br>If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on iTunes or Stitcher. You can also subscribe from the podcast app on your mobile device.<\/p>\n\n\n\n<p><strong>Leave us an iTunes review<\/strong><br>Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on iTunes, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on iTunes.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>0.75x 1x 1.25x 1.5x 2x 0:00 12:14 Why I Fired Myself as CEO of Win BIG Media Apple PodcastsGoogle PodcastsPlayer EmbedShare Leave a ReviewListen in a New WindowDownloadSoundCloudStitcherSubscribe on AndroidSubscribe via RSSSpotifyAmazon MusiciHeart I\u2019m out as CEO at Win BIG Media.&nbsp; * You can learn more about what happened this week on the Undefeated Marketing&#8230;<\/p>\n","protected":false},"author":7,"featured_media":15962,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[94,108,192,96,54],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why I Fired Myself as CEO of Win BIG Media - Phillip Stutts<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/phillipstutts.com\/ump-ceo-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why I Fired Myself as CEO of Win BIG Media - Phillip Stutts\" \/>\n<meta property=\"og:description\" content=\"0.75x 1x 1.25x 1.5x 2x 0:00 12:14 Why I Fired Myself as CEO of Win BIG Media Apple PodcastsGoogle PodcastsPlayer EmbedShare Leave a ReviewListen in a New WindowDownloadSoundCloudStitcherSubscribe on AndroidSubscribe via RSSSpotifyAmazon MusiciHeart I\u2019m out as CEO at Win BIG Media.&nbsp; * You can learn more about what happened this week on the Undefeated Marketing...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/phillipstutts.com\/ump-ceo-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Phillip Stutts\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-17T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-19T00:36:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/phillipstutts.com\/wp-content\/uploads\/2023\/05\/Undefeated-Marketing-Podcast-with-Phillip-Stutts-1-1024x1024-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Hector Santiesteban\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hector Santiesteban\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/phillipstutts.com\/ump-ceo-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/phillipstutts.com\/ump-ceo-2\/\"},\"author\":{\"name\":\"Hector Santiesteban\",\"@id\":\"https:\/\/phillipstutts.com\/#\/schema\/person\/e774610e2034e5dbb55d8431d70dc320\"},\"headline\":\"Why I Fired Myself as CEO of Win BIG Media\",\"datePublished\":\"2023-05-17T08:00:00+00:00\",\"dateModified\":\"2023-05-19T00:36:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/phillipstutts.com\/ump-ceo-2\/\"},\"wordCount\":782,\"publisher\":{\"@id\":\"https:\/\/phillipstutts.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/phillipstutts.com\/ump-ceo-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/phillipstutts.com\/wp-content\/uploads\/2023\/05\/Undefeated-Marketing-Podcast-with-Phillip-Stutts-1-1024x1024-1.png\",\"keywords\":[\"Entrepreneurship\",\"Leadership\",\"Phillip Stuts\",\"Success\",\"Undefeated Marketing\"],\"articleSection\":[\"Podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/phillipstutts.com\/ump-ceo-2\/\",\"url\":\"https:\/\/phillipstutts.com\/ump-ceo-2\/\",\"name\":\"Why I Fired Myself as CEO of Win BIG Media - 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