{"id":15704,"date":"2022-10-26T01:00:00","date_gmt":"2022-10-26T08:00:00","guid":{"rendered":"https:\/\/phillipstutts.com\/?p=15704"},"modified":"2022-12-08T11:59:38","modified_gmt":"2022-12-08T19:59:38","slug":"how-keith-cunningham-lost-100-million-dollars-and-built-it-back","status":"publish","type":"post","link":"https:\/\/phillipstutts.com\/how-keith-cunningham-lost-100-million-dollars-and-built-it-back\/","title":{"rendered":"How Keith Cunningham Lost 100 Million Dollars and Built it Back"},"content":{"rendered":"<div class=\"player_container player-15704\" ><div class=\"spp_player_textabove\"><b>  <\/b><\/div><div id=\"sm2-15704\" class=\"sm2-15704 playercontent sm2-bar-ui compact flat full-width full-width-player\"><div class=\"bd sm2-main-controls\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"background: transparent url(https:\/\/phillipstutts.com\/wp-content\/uploads\/2022\/10\/Undefeated-Marketing-Podcast-with-Phillip-Stutts-150x150.png) repeat scroll 0% 0% \/ cover ;\">\r\n\t\t\t\t\t\t\t\t\t\t<div id=\"spp-player-background\"> <\/div>\r\n\t\t\t\t\t\t\t\t\t\t<a href=\"#play\" class=\"sm2-inline-button play-pause\"><\/a>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"loader\" style=\"display:none;\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"eq\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-1\"><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-2\"><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-3\"><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-4\"><\/span>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div><div class=\"sm2-inline-element sm2-inline-status progressbar\">\t\t\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch0\" style=\"display:none;\">0.75x<\/div>\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch1\">1x<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch2\" style=\"display:none;\">1.25x<\/div>\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch3\" style=\"display:none;\">1.5x<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch4\" style=\"display:none;\">2x<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"secrewind\"><\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-target\"><\/div>\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bd\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-track\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar1\" style=\"display:none;\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-ball\"><div class=\"icon-overlay\"><\/div><\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-row timestamp timetext\"><div class=\"sm2-inline-time timestamp\">0:00<\/div><div class=\"sm2-inline-duration timestamp\">01:00:09<\/div><\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element sm2-volume\" style=\"0\">\r\n\t\t\t\t\t\t\t\t\t   <div class=\"sm2-button-bd\">\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"sm2-inline-button sm2-volume-control volume-shade\"><\/span>\r\n\t\t\t\t\t\t\t\t\t\t<a href=\"#volume\" class=\"sm2-inline-button sm2-volume-control\" style=\"\"><\/a>\r\n\t\t\t\t\t\t\t\t\t   <\/div>\r\n\t\t\t\t\t\t\t\t  <\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"bd sm2-playlist-drawer sm2-element\">\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-wrapper\">\r\n\t\t\t\t\t\t\t\t\t<ul class=\"sm2-playlist-bd\"><li><a href=\"http:\/\/media.blubrry.com\/undefeatedmarketingpodcast\/media.blubrry.com\/undefeatedmarketingpodcast\/content.blubrry.com\/undefeatedmarketingpodcast\/UDM037-Keith_Cunningham_podcast.mp3\">How Keith Cunningham Lost 100 Million Dollars and Built it Back<\/a><\/li><\/ul>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div><div class=\"sppbuttons\" style=\"\"><a class=\"button-itunes\" target=\"_blank\" style=\"\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-undefeated-marketing-podcast\/id1561484186?ls=1\">Apple Podcasts<\/a><a class=\"button-g-play\" target=\"_blank\" style=\"\" href=\"https:\/\/podcasts.google.com\/?feed=aHR0cHM6Ly9mZWVkcy5wb2RjYXN0bWlycm9yLmNvbS91bmRlZmVhdGVkLW1hcmtldGluZy1wb2RjYXN0\">Google Podcasts<\/a><a class=\"button-embed\" rel=\"modal:open\"  id=\"button-embed\" style=\"display:none !important;\" href=\"#ex1\">Player Embed<\/a><a class=\"button-share\" data-target=\"btnshare\" style=\"display:none !important;\" href=\"#\">Share<\/a>\r\n\t\t\t\t<div id=\"btnshare\" class=\"webui-popover-content share-buttons\">\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/phillipstutts.com\/how-keith-cunningham-lost-100-million-dollars-and-built-it-back\/\" title=\"Share on Facebook\" target=\"_blank\" class=\"facebook\"><i class=\"fa fa-facebook\"><\/i><\/a>\r\n\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/share?text=How+Keith+Cunningham+Lost+100+Million+Dollars+and+Built+it+Back -&url=https:\/\/phillipstutts.com\/how-keith-cunningham-lost-100-million-dollars-and-built-it-back\/\" title=\"Share on Twitter\" target=\"_blank\" class=\"twitter\"><i class=\"fa fa-twitter\"><\/i><\/a>\r\n\t\t\t\t<\/div><a class=\"button-sppreview\" target=\"_blank\" style=\"\" href=\"http:\/\/getpodcast.reviews\/id\/1561484186\">Leave a Review<\/a><a class=\"button-spplisten\" style=\"display:none !important;\" target=\"_blank\" href=\"javascript:window.open('http:\/\/media.blubrry.com\/undefeatedmarketingpodcast\/media.blubrry.com\/undefeatedmarketingpodcast\/content.blubrry.com\/undefeatedmarketingpodcast\/UDM037-Keith_Cunningham_podcast.mp3','','width=500,height=250')\">Listen in a New Window<\/a><a class=\"button-download\" target=\"_blank\" style=\"\" href=\"http:\/\/media.blubrry.com\/undefeatedmarketingpodcast\/media.blubrry.com\/undefeatedmarketingpodcast\/content.blubrry.com\/undefeatedmarketingpodcast\/UDM037-Keith_Cunningham_podcast.mp3\">Download<\/a><a class=\"button-soundcloud\" target=\"_blank\" style=\"display:none !important;\" href=\"\">SoundCloud<\/a><a class=\"button-stitcher\" target=\"_blank\" style=\"\" href=\"https:\/\/www.stitcher.com\/show\/the-undefeated-marketing-podcast\">Stitcher<\/a><a class=\"button-sppandroid\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/subscribeonandroid.com\/feeds.podcastmirror.com\/undefeated-marketing-podcast\">Subscribe on Android<\/a><a class=\"button-spprss\" target=\"_blank\" style=\"display:none !important;\" href=\"https:\/\/feeds.podcastmirror.com\/undefeated-marketing-podcast\">Subscribe via RSS<\/a><a class=\"button-spotify\" target=\"_blank\" style=\"\" href=\"https:\/\/open.spotify.com\/show\/6e3GeWS8jL99fcUKMr7bMc\">Spotify<\/a><a class=\"spp-button-custom1\" target=\"_blank\" style=\"\" href=\"https:\/\/music.amazon.com\/podcasts\/9625261f-0433-4b86-a510-06e3d573cf73\/the-undefeated-marketing-podcast\">Amazon Music<\/a><a class=\"spp-button-custom2\" target=\"_blank\" style=\"\" href=\"https:\/\/www.iheart.com\/podcast\/269-the-undefeated-marketing-p-86864377\/\">iHeart<\/a><a class=\"spp-button-custom3\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom4\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom5\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom6\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><\/div><\/div>\n\n<p>Imagine making $100 million dollars before 39 years old and then losing it all\u2026<\/p>\n\n\n\n<p>But then building it back&#8230;<\/p>\n\n\n\n<p>That\u2019s <a href=\"https:\/\/keystothevault.com\/\">Keith Cunningham<\/a>\u2019s story, and this is why he is literally the greatest business coach who has ever lived, and I\u2019m honored to have him on this week\u2019s Undefeated Marketing episode.&nbsp;<\/p>\n\n\n\n<p>While 99.9% of business influencers tell you to 100x your business every year \u2013 Keith Cunningham does the opposite\u2026.In our chat, Keith shares his mindset on how not to lose all of your money in the first place and what you can do as a business leader to \u201cthink\u201d about making smarter decisions. This feels especially important in today\u2019s volatile world.&nbsp;<\/p>\n\n\n\n<p>My favorite question that Keith has ever asked me (which helped me optimize the performance of how we serve our clients)?&nbsp;<\/p>\n\n\n\n<p>\u201cHow much money would you have if you never lost a client?\u201d&nbsp;<\/p>\n\n\n\n<p>Good one, right?<\/p>\n\n\n\n<p>In 2015, I heard Keith on stage with <a href=\"https:\/\/www.tonyrobbins.com\/\">Tony Robbins<\/a> for the first time and was blown away by his business acumen and mindset. All the money I invested in Keith\u2019s mentorship has produced returns I never thought possible. Why? Because he helped me avoid super dumb mistakes that would have bankrupted my business. I\u2019m so excited to share Keith\u2019s smart insights with you on this episode, and I highly recommend you make time for it because what Keith says will propel your business to another level.<\/p>\n\n\n\n<p>Want to grow your business by over 50%? Get your FREE Customer (or Client) Data Assessment at <a href=\"http:\/\/www.phillipstutts.com\/insights\/\">www.phillipstutts.com\/insights\/<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>About the Guest:&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>Keith Cunningham<\/strong><strong> <\/strong><strong><\/strong><strong> <\/strong><strong><\/strong><strong> <\/strong><strong><\/strong><strong> <\/strong><strong><\/strong><strong><\/strong><\/p>\n\n\n\n<p>American entrepreneur, international speaker, and acclaimed author, Keith J. Cunningham is regarded as one of the foremost authorities and teachers on business mastery. With more than fifty years of business and investing experience, Keith has taught critical business skills to thousands of top executives, business owners, and entrepreneurs around the world.<\/p>\n\n\n\n<p>In Keith\u2019s <em>Keys to the Vault<\/em>\u00ae Business School, he has created a curriculum designed to accelerate the transition from Operator to Owner and drive sustainable financial performance and business success. Through his Board of Directors program, he serves as Chairman of the Board for businesses in a wide range of industries.<\/p>\n\n\n\n<p>Keith\u2019s latest book <em>The Road Less Stupid <\/em>is about adopting the discipline of Thinking Time, which will enable you to run your business more effectively, make more money, and dramatically increase the likelihood of keeping that money.<\/p>\n\n\n\n<p>Keith is also the author of <em>Keys to the Vault: Lessons from the Pros on Raising Money and Igniting Your Business <\/em>and <em>The Ultimate Blueprint for an Insanely Successful Business<\/em>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Keith is married to Sandi, and they reside in Austin, Texas.<\/p>\n\n\n\n<p><strong>Connect with Keith<\/strong><\/p>\n\n\n\n<p>Website: <a href=\"https:\/\/keystothevault.com\/\">https:\/\/keystothevault.com\/<\/a>&nbsp;<\/p>\n\n\n\n<p>Instagram: <a href=\"https:\/\/www.instagram.com\/keystothevault\/\">https:\/\/www.instagram.com\/keystothevault\/<\/a>&nbsp;<\/p>\n\n\n\n<p>Facebook: <a href=\"https:\/\/www.facebook.com\/Keith-J-Cunningham-Keys-to-the-Vault-130286793659820\/\">https:\/\/www.facebook.com\/Keith-J-Cunningham-Keys-to-the-Vault-130286793659820\/<\/a>&nbsp;<\/p>\n\n\n\n<p>Twitter: <a href=\"https:\/\/twitter.com\/keystothevault1\">https:\/\/twitter.com\/keystothevault1<\/a>&nbsp;<\/p>\n\n\n\n<p>LinkedIn: <a href=\"https:\/\/www.linkedin.com\/in\/keithjcunningham\/\">https:\/\/www.linkedin.com\/in\/keithjcunningham\/<\/a>&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>About the Host:<\/strong><\/p>\n\n\n\n<p><strong>Phillip Stutts:<\/strong><\/p>\n\n\n\n<p>Contributing to over 1,535 election victories, three U.S. Presidential victories, and working with multiple Fortune 200 companies, best-selling author Phillip Stutts plays the game of political and corporate marketing on the highest level. Phillip\u2019s win-or-die mentality makes him a powerhouse when building research-backed marketing strategies with multi-billion-dollar budgets, battling it out with fierce competitors, and achieving maximum ROI results.<\/p>\n\n\n\n<p>He is the Founder\/Executive Chairman of Go Big Media (a political marketing ad firm), CEO of Win Big Media (his corporate marketing agency), and a best-selling author who shares his marketing secrets with the world in his two books, Fire The Now(2018) and The Undefeated Marketing System(2021).<\/p>\n\n\n\n<p>Follow Phillip:&nbsp;<\/p>\n\n\n\n<p>Website: <a href=\"http:\/\/www.phillipstutts.com\">www.phillipstutts.com<\/a><\/p>\n\n\n\n<p>Instagram: <a href=\"https:\/\/www.instagram.com\/phillipstutts\/\">@phillipstutts<\/a><\/p>\n\n\n\n<p>Facebook:<a href=\"https:\/\/m.facebook.com\/ceophillipstutts\/\">@ceophillipstutts<\/a><\/p>\n\n\n\n<p>LinkedIn: <a href=\"https:\/\/www.linkedin.com\/in\/phillip-stutts-a9ba872\/\">Phillip Stutts<\/a><\/p>\n\n\n\n<p>Twitter: <a href=\"https:\/\/twitter.com\/phillipstutts\">@phillipstutts<\/a><\/p>\n\n\n\n<p>Resource: <a href=\"https:\/\/www.amazon.com\/Undefeated-Marketing-System-Business-Presidents-ebook\/dp\/B08XFW4DY7\/ref=sr_1_1?crid=12XS9JGPY68UN&amp;dchild=1&amp;keywords=the+undefeated+marketing+system&amp;qid=1617310051&amp;sprefix=The+undefeated+marketi%2Caps%2C171&amp;sr=8-1\">The Undefeated Marketing System &#8211; How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents (2021)<br><\/a><\/p>\n\n\n\n<p><strong>Thanks for listening!<\/strong><br>Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.<\/p>\n\n\n\n<p>Do you have some feedback or questions about this episode? Leave a comment in the section below!<\/p>\n\n\n\n<p><strong>Subscribe to the podcast<\/strong><br>If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on iTunes or Stitcher. You can also subscribe from the podcast app on your mobile device.<\/p>\n\n\n\n<p><strong>Leave us an iTunes review<\/strong><br>Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on iTunes, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on iTunes.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine making $100 million dollars before 39 years old and then losing it all\u2026<\/p>\n<p>But then building it back&#8230;<\/p>\n<p>That\u2019s Keith Cunningham\u2019s story, and this is why he is literally the greatest business coach who has ever lived, and I\u2019m honored to have him on this week\u2019s Undefeated Marketing episode. <\/p>\n<p>While 99.9% of business influencers tell you to 100x your business every year \u2013 Keith Cunningham does the opposite\u2026.In our chat, Keith shares his mindset on how not to lose all of your money in the first place and what you can do as a business leader to \u201cthink\u201d about making smarter decisions. This feels especially important in today\u2019s volatile world. <\/p>\n<p>My favorite question that Keith has ever asked me (which helped me optimize the performance of how we serve our clients)? <\/p>\n<p>\u201cHow much money would you have if you never lost a client?\u201d <\/p>\n<p>Good one, right?<\/p>\n<p>In 2015, I heard Keith on stage with Tony Robbins for the first time and was blown away by his business acumen and mindset. All the money I invested in Keith\u2019s mentorship has produced returns I never thought possible. Why? Because he helped me avoid super dumb mistakes that would have bankrupted my business. I\u2019m so excited to share Keith\u2019s smart insights with you on this episode, and I highly recommend you make time for it because what Keith says will propel your business to another level.<\/p>\n","protected":false},"author":5,"featured_media":15705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[177,106,94,43,57,54],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Keith Cunningham Lost 100 Million Dollars and Built it Back - Phillip Stutts<\/title>\n<meta name=\"description\" content=\"Keith shares his mindset on how not to lose all of your money in the first place and what you can do as a business leader to \u201cthink\u201d about making smarter decisions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/phillipstutts.com\/how-keith-cunningham-lost-100-million-dollars-and-built-it-back\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Keith Cunningham Lost 100 Million Dollars and Built it Back - 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