{"id":15535,"date":"2022-10-12T01:00:00","date_gmt":"2022-10-12T08:00:00","guid":{"rendered":"https:\/\/phillipstutts.com\/?p=15535"},"modified":"2022-12-08T12:00:05","modified_gmt":"2022-12-08T20:00:05","slug":"bonus-episode-consumers-are-focused-on-necessities-but-heres-what-you-can-do","status":"publish","type":"post","link":"https:\/\/phillipstutts.com\/bonus-episode-consumers-are-focused-on-necessities-but-heres-what-you-can-do\/","title":{"rendered":"[BONUS EPISODE]: Consumers are Focused on Necessities, but Here\u2019s What You Can Do"},"content":{"rendered":"<div class=\"player_container player-15535\" ><div class=\"spp_player_textabove\"><b>  <\/b><\/div><div id=\"sm2-15535\" class=\"sm2-15535 playercontent sm2-bar-ui compact flat full-width full-width-player\"><div class=\"bd sm2-main-controls\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"background: transparent url(https:\/\/phillipstutts.com\/wp-content\/uploads\/2022\/03\/Undefeated-Marketing-Podcast-with-Phillip-Stutts-1-150x150.png) repeat scroll 0% 0% \/ cover ;\">\r\n\t\t\t\t\t\t\t\t\t\t<div id=\"spp-player-background\"> <\/div>\r\n\t\t\t\t\t\t\t\t\t\t<a href=\"#play\" class=\"sm2-inline-button play-pause\"><\/a>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"loader\" style=\"display:none;\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"eq\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-1\"><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-2\"><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-3\"><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-4\"><\/span>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div><div class=\"sm2-inline-element sm2-inline-status progressbar\">\t\t\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch0\" style=\"display:none;\">0.75x<\/div>\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch1\">1x<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch2\" style=\"display:none;\">1.25x<\/div>\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch3\" style=\"display:none;\">1.5x<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch4\" style=\"display:none;\">2x<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"secrewind\"><\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-target\"><\/div>\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bd\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-track\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar1\" style=\"display:none;\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-ball\"><div class=\"icon-overlay\"><\/div><\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-row timestamp timetext\"><div class=\"sm2-inline-time timestamp\">0:00<\/div><div class=\"sm2-inline-duration timestamp\">00:49:09<\/div><\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element sm2-volume\" style=\"0\">\r\n\t\t\t\t\t\t\t\t\t   <div class=\"sm2-button-bd\">\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"sm2-inline-button sm2-volume-control volume-shade\"><\/span>\r\n\t\t\t\t\t\t\t\t\t\t<a href=\"#volume\" class=\"sm2-inline-button sm2-volume-control\" style=\"\"><\/a>\r\n\t\t\t\t\t\t\t\t\t   <\/div>\r\n\t\t\t\t\t\t\t\t  <\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"bd sm2-playlist-drawer sm2-element\">\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-wrapper\">\r\n\t\t\t\t\t\t\t\t\t<ul class=\"sm2-playlist-bd\"><li><a href=\"http:\/\/media.blubrry.com\/undefeatedmarketingpodcast\/media.blubrry.com\/undefeatedmarketingpodcast\/content.blubrry.com\/undefeatedmarketingpodcast\/Bonus_5_Podcast.mp3\">[BONUS EPISODE]: Consumers are Focused on Necessities, but Here\u2019s What You Can Do<\/a><\/li><\/ul>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div><div class=\"sppbuttons\" style=\"\"><a class=\"button-itunes\" target=\"_blank\" style=\"\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-undefeated-marketing-podcast\/id1561484186?ls=1\">Apple Podcasts<\/a><a class=\"button-g-play\" target=\"_blank\" style=\"\" href=\"https:\/\/podcasts.google.com\/?feed=aHR0cHM6Ly9mZWVkcy5wb2RjYXN0bWlycm9yLmNvbS91bmRlZmVhdGVkLW1hcmtldGluZy1wb2RjYXN0\">Google Podcasts<\/a><a class=\"button-embed\" rel=\"modal:open\"  id=\"button-embed\" style=\"display:none !important;\" href=\"#ex1\">Player Embed<\/a><a class=\"button-share\" data-target=\"btnshare\" style=\"display:none !important;\" href=\"#\">Share<\/a>\r\n\t\t\t\t<div id=\"btnshare\" class=\"webui-popover-content share-buttons\">\r\n\t\t\t\t\t\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/phillipstutts.com\/bonus-episode-consumers-are-focused-on-necessities-but-heres-what-you-can-do\/\" title=\"Share on Facebook\" target=\"_blank\" class=\"facebook\"><i class=\"fa fa-facebook\"><\/i><\/a>\r\n\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/share?text=%5BBONUS+EPISODE%5D%3A+Consumers+are+Focused+on+Necessities%2C+but+Here%C3%A2%C2%80%C2%99s+What+You+Can+Do -&url=https:\/\/phillipstutts.com\/bonus-episode-consumers-are-focused-on-necessities-but-heres-what-you-can-do\/\" title=\"Share on Twitter\" target=\"_blank\" class=\"twitter\"><i class=\"fa fa-twitter\"><\/i><\/a>\r\n\t\t\t\t<\/div><a class=\"button-sppreview\" target=\"_blank\" style=\"\" href=\"http:\/\/getpodcast.reviews\/id\/1561484186\">Leave a Review<\/a><a class=\"button-spplisten\" style=\"display:none !important;\" target=\"_blank\" href=\"javascript:window.open('http:\/\/media.blubrry.com\/undefeatedmarketingpodcast\/media.blubrry.com\/undefeatedmarketingpodcast\/content.blubrry.com\/undefeatedmarketingpodcast\/Bonus_5_Podcast.mp3','','width=500,height=250')\">Listen in a New Window<\/a><a class=\"button-download\" target=\"_blank\" style=\"\" href=\"http:\/\/media.blubrry.com\/undefeatedmarketingpodcast\/media.blubrry.com\/undefeatedmarketingpodcast\/content.blubrry.com\/undefeatedmarketingpodcast\/Bonus_5_Podcast.mp3\">Download<\/a><a class=\"button-soundcloud\" target=\"_blank\" style=\"display:none !important;\" href=\"\">SoundCloud<\/a><a class=\"button-stitcher\" target=\"_blank\" style=\"\" href=\"https:\/\/www.stitcher.com\/show\/the-undefeated-marketing-podcast\">Stitcher<\/a><a class=\"button-sppandroid\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/subscribeonandroid.com\/feeds.podcastmirror.com\/undefeated-marketing-podcast\">Subscribe on Android<\/a><a class=\"button-spprss\" target=\"_blank\" style=\"display:none !important;\" href=\"https:\/\/feeds.podcastmirror.com\/undefeated-marketing-podcast\">Subscribe via RSS<\/a><a class=\"button-spotify\" target=\"_blank\" style=\"\" href=\"https:\/\/open.spotify.com\/show\/6e3GeWS8jL99fcUKMr7bMc\">Spotify<\/a><a class=\"spp-button-custom1\" target=\"_blank\" style=\"\" href=\"https:\/\/music.amazon.com\/podcasts\/9625261f-0433-4b86-a510-06e3d573cf73\/the-undefeated-marketing-podcast\">Amazon Music<\/a><a class=\"spp-button-custom2\" target=\"_blank\" style=\"\" href=\"https:\/\/www.iheart.com\/podcast\/269-the-undefeated-marketing-p-86864377\/\">iHeart<\/a><a class=\"spp-button-custom3\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom4\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom5\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom6\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><\/div><\/div>\n\n<p>Today, we are exclusively releasing our latest data report on the state of your customers and how they are buying &#8211; you can download it for free &#8211; <a href=\"https:\/\/www.winbigmedia.com\/research\">CLICK HERE<\/a>.<\/p>\n\n\n\n<p>In addition, I spent an entire podcast talking about it.<\/p>\n\n\n\n<p>Here is what we are seeing in a nutshell &#8211; companies are facing a huge problem &#8211; customers are dropping in brand loyalty and buying cheaper alternatives at a higher rate since the Great Recession of 2008. 76.8% of American consumers are clearly struggling to pay for necessities or just getting by, which means people are cutting out nonessential purchases.&nbsp;<\/p>\n\n\n\n<p>So what does this mean for you?&nbsp;<\/p>\n\n\n\n<p>If you are an entrepreneur or marketer, you need to market your products as necessities to capture consumer attention and compete in a market where every customer is looking for the best value.&nbsp;<\/p>\n\n\n\n<p>In this episode of The Undefeated Marketing podcast, Brandon McKee and I not only share our latest consumer data report, but also show you how every Fortune 200 company is investing in data and AI software to combat this problem and reach their exact target audience with a message that will convert.&nbsp;<\/p>\n\n\n\n<p>Again, you can download our latest report for free here: https:\/\/www.winbigmedia.com\/research. In it, you&#8217;ll get in-depth information on customer demographics, branding, and messaging. Do not miss the chance to know what&#8217;s going on in the marketplace before your competitors.&nbsp;<\/p>\n\n\n\n<p>*Get FREE, EXCLUSIVE access at <a href=\"https:\/\/www.winbigmedia.com\/research\">https:\/\/www.winbigmedia.com\/research<\/a>&nbsp;<\/p>\n\n\n\n<p>Want to grow your business by over 50%? Get your FREE Customer (or Client) Data Assessment at <a href=\"http:\/\/www.phillipstutts.com\/insights\/\">www.phillipstutts.com\/insights\/<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>About the Host:<\/strong><\/p>\n\n\n\n<p><strong>Phillip Stutts:<\/strong><\/p>\n\n\n\n<p>Contributing to over 1,535 election victories, three U.S. Presidential victories, and working with multiple Fortune 200 companies, best-selling author Phillip Stutts plays the game of political and corporate marketing on the highest level. Phillip\u2019s win-or-die mentality makes him a powerhouse when building research-backed marketing strategies with multi-billion-dollar budgets, battling it out with fierce competitors, and achieving maximum ROI results.<\/p>\n\n\n\n<p>He is the Founder\/Executive Chairman of Go Big Media (a political marketing ad firm), CEO of Win Big Media (his corporate marketing agency), and a best-selling author who shares his marketing secrets with the world in his two books, Fire The Now(2018) and The Undefeated Marketing System(2021).<\/p>\n\n\n\n<p>Follow Phillip:&nbsp;<\/p>\n\n\n\n<p>Website: <a href=\"http:\/\/www.phillipstutts.com\">www.phillipstutts.com<\/a><\/p>\n\n\n\n<p>Instagram: <a href=\"https:\/\/www.instagram.com\/phillipstutts\/\">@phillipstutts<\/a><\/p>\n\n\n\n<p>Facebook:<a href=\"https:\/\/m.facebook.com\/ceophillipstutts\/\">@ceophillipstutts<\/a><\/p>\n\n\n\n<p>LinkedIn: <a href=\"https:\/\/www.linkedin.com\/in\/phillip-stutts-a9ba872\/\">Phillip Stutts<\/a><\/p>\n\n\n\n<p>Twitter: <a href=\"https:\/\/twitter.com\/phillipstutts\">@phillipstutts<\/a><\/p>\n\n\n\n<p>Resource: <a href=\"https:\/\/www.amazon.com\/Undefeated-Marketing-System-Business-Presidents-ebook\/dp\/B08XFW4DY7\/ref=sr_1_1?crid=12XS9JGPY68UN&amp;dchild=1&amp;keywords=the+undefeated+marketing+system&amp;qid=1617310051&amp;sprefix=The+undefeated+marketi%2Caps%2C171&amp;sr=8-1\">The Undefeated Marketing System &#8211; How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents (2021)<br><\/a><\/p>\n\n\n\n<p><strong>Thanks for listening!<\/strong><br>Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.<\/p>\n\n\n\n<p>Do you have some feedback or questions about this episode? Leave a comment in the section below!<\/p>\n\n\n\n<p><strong>Subscribe to the podcast<\/strong><br>If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on iTunes\/Apple Podcasts or Stitcher. You can also subscribe from the podcast app on your mobile device.<\/p>\n\n\n\n<p><strong>Leave us an iTunes review<\/strong><br>Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on iTunes, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on iTunes.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode of The Undefeated Marketing podcast, Brandon McKee and I not only share our latest consumer data report, but also show you how every Fortune 200 company is investing in data and AI software to combat this problem and reach their exact target audience with a message that will convert.\u00a0<\/p>\n<p>Again, you can download our latest report for free here: https:\/\/www.winbigmedia.com\/research. In it, you&#8217;ll get in-depth information on customer demographics, branding, and messaging. Do not miss the chance to know what&#8217;s going on in the marketplace before your competitors.\u00a0<\/p>\n","protected":false},"author":5,"featured_media":15297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[176,49,106,94,175,43,57,54],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[BONUS EPISODE]: Consumers are Focused on Necessities, but Here\u2019s What You Can Do - Phillip Stutts<\/title>\n<meta name=\"description\" content=\"We share our latest consumer data report, but also show you how every Fortune 200 company is investing in data and AI software to combat this problem.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/phillipstutts.com\/bonus-episode-consumers-are-focused-on-necessities-but-heres-what-you-can-do\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[BONUS EPISODE]: Consumers are Focused on Necessities, but Here\u2019s What You Can Do - 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