Master of “The One Thing” Geoff Woods joins Phillip this week to discuss how he helps business leaders invest their time to achieve extraordinary results.
The pair begin by telling listeners about their connection through the mastermind “Front Row Dads” in which they both focus on their goal to become a better father and husband.
Then the pair dive into Geoff’s work and how exactly he helps business leaders from small businesses to Fortune 500 find clarity in their goals and work-life. Geoff highlights the importance of prioritization and building a team that can own 100% of their jobs so that the leaders can focus on the “one thing” they are working to achieve.
Phillip digs deeper on Geoff’s beginning with The One Thing and his experience working with self-made billionaire Gary Keller (co-founder of Keller Williams Real Estate). Geoff takes the audience back in time with a story of one of his first meetings with Gary and how he completely changed his outlook on time and priorities. Overall the message is this – Narrow your focus and EARN the right to move on to the next priority.
Geoff follows this story with his account of another shift in mindset inspired by Gary Keller. After a super-successful launch, Gary told Geoff that he had still failed. *take your notes here because this failure led to Geoff’s realization that raving fans are what make a product successful
Finally, the pair digest how the pandemic, and other major shifts in the world, can derail “The One Thing” business model and how Goeff’s “Adele Script” calls to clients saved their businesses. He even gives a detailed example of how he helped a small division of sales reps achieve 133% of the companies global sales all during this major shift.
Stick around at the end for Phillip’s free MARKETING TIP OF THE WEEK that involves a social advertisement that gives you ownership of client data AND recruits raving fans to your business. Geoff shares his own advice by letting business owners in on a secret – not all marketing options are equal, so what is your “One Thing?”
Have a tip that you think listeners could benefit from to change their marketing today? Send it in the email@example.com and you might make it on the air.
Want to grow your business by over 50%? Get your FREE Customer (or Client) Data Assessment at www.phillipstutts.com/insights/
About the Guest:
Geoff Woods is the Co-Founder & President of ProduKtive®, the training company behind The ONE Thing and the host of The ONE Thing podcast, which is in the top 5% of all podcasts in the world. Geoff is an advisor to executives ranging from small businesses to the Fortune 500, helping them design the future of work, and create cultures where people are clear on what matters most so they achieve extraordinary results.
LinkedIn: Geoff Woods
Podcast: The One Thing
About the Host:
Contributing to over 1,407 election victories, three U.S. Presidential victories, and working with multiple Fortune 200 companies, best-selling author Phillip Stutts plays the game of political and corporate marketing on the highest level. Phillip’s win-or-die mentality makes him a powerhouse when building research-backed marketing strategies with multi-billion-dollar budgets, battling it out with fierce competitors, and achieving maximum ROI results.
He is the Founder/Executive Chairman of Go Big Media (a political marketing ad firm), CEO of Win Big Media (his corporate marketing agency), and a best-selling author that shares his marketing secrets with the world in his two books, Fire The Now(2018) and The Undefeated Marketing System(2021).
LinkedIn: Phillip Stutts
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