Phillip and Mike Kim, author of the brand new book “You Are The Brand” (released this week) and host of The Brand You Podcast, come together in the 8th episode of The Undefeated Marketing Podcast to find the connection between Mike’s expertise of building a cash generating business around a personal brand and Phillip’s groundbreaking strategy for business owners to win at marketing.
The pair begin the discussion by covering how the marketing game is rigged, and how those who come out on top have realized that they are playing a data game combined with a valuable message to their target audience. Mike breaks this down in a personal branding mindset by explaining the correlation of followers and expertise. *get your pens and paper out you will want to draw this graph and fully understand this concept.
Mike follows this breakdown by using a real-life example of someone that is killing their personal brand – Brene Brown. With Phillip being a fan of Brene and having read many of her books, the pair dissect her rise into becoming the “Ideapreneur” and “guru” that she is known as today.
Finally, Phillip and Mike dig into the importance of storytelling. This part of the episode is packed with Mike’s insights on how he identifies his clients stories using his five levels of awareness, the three stories every brand needs, and the three questions he uses with new clients to get to the core of who they are. He also explains the best way to tell a story, and it’s not what we were taught in grade school.
Stick around at the end for Phillip’s free MARKETING TIP OF THE WEEK that gives an actionable way to build trust with your audience. Mike Kim also provides a free tip to utilize in your email marketing that guarantees trust with your email list.
Have a tip that you think listeners could benefit from to change their marketing today? Send it in the firstname.lastname@example.org and you might make it on the air.
Want to grow your business by over 50%? Get your FREE Customer (or Client) Data Assessment at www.phillipstutts.com/insights/
About the Guest:
Mike is a business coach and marketing strategist who specializes in personal branding, product launch strategies, and copywriting. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox.
Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. He is also host of the top-rated and ranked podcast, The Brand You Podcast. He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement.
He just released his newest book, “You Are The Brand,” which can be purchased at www.youarethebrandbook.com.
About the Host:
Contributing to over 1,535 election victories, three U.S. Presidential victories, and working with multiple Fortune 200 companies, best-selling author Phillip Stutts plays the game of political and corporate marketing on the highest level. Phillip’s win-or-die mentality makes him a powerhouse when building research-backed marketing strategies with multi-billion-dollar budgets, battling it out with fierce competitors, and achieving maximum ROI results.
He is the Founder/Executive Chairman of Go Big Media (a political marketing ad firm), CEO of Win Big Media (his corporate marketing agency), and a best-selling author that shares his marketing secrets with the world in his two books, Fire The Now(2018) and The Undefeated Marketing System(2021).
LinkedIn: Phillip Stutts
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