In the fourth episode of The Undefeated Marketing Podcast, Phillip is joined by marketing strategist, best selling author, and good friend, David Meerman Scott. Phillip retells the story of how he “stalked” David at a Tony Robbins event and through a forced introduction and a talk on the pair’s mutual interest in politics, the friendship began.
After a highlight of David Meerman Scott’s career as a marketing consultant/expert/author, Phillip dives into conversation on the inspiration behind David’s marketing practices – The Grateful Dead. The conversation continues into a talk on authentic marketing and giving before receiving to create lifelong fans. David’s practices are a key tactic used in Step 3 of the Undefeated Marketing System – the strategy and branding. “Fanocracy,” one of David’s best-selling books, dives into the common practices for establishing a brand as a “fan favorite.”
After dissecting the common fight back from clients being that they are “different” and Fanocracy “won’t work for their business/industry), David reflects on various brands he has seen utilize these tactics including Peloton, the band ColdPlay, and Hagerty.
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About the Guest:
David Meerman Scott:
David is a marketing strategist, entrepreneur, investor and advisor to emerging companies, as well as a bestselling author of 12 books, including “Fanocracy” and “The New Rules of Marketing & PR.”
LinkedIn: David Meerman Scott
About the Host:
Best-selling author and host of the “Undefeated Marketing” podcast, Phillip Stutts, comes from the cutthroat world of political and corporate marketing and has been described as a “marketing maverick reshaping business success using the secret formula that gets presidents elected.” Contributing to 1,407 election victories, including three U.S. Presidential victories and working with multiple Fortune 200 companies, Phillip plays the game of political and corporate marketing on the highest level, battling it out with fierce competition, multi-billion-dollar budgets, and a win or die mentality.
Phillip has spoken in front of 50 million+ people in his career, he’s repped by VaynerSpeakers (Gary Vaynerchuk’s speaker bureau) and Keppler Speakers (largest speaker’s bureau in the U.S.) and made more than 350 national media appearances including ESPN, CBS, FOX BUSINESS, FOX NEWS, MSNBC, and CNN. Phillip has been interviewed by renowned business, entertainment and health leaders including: Anderson Cooper, Gary Vaynerchuk, Peter Diamandis, James Altucher, Michael Hyatt, Adam Carolla, Dr. Drew Pinsky, and Dr. Steven Gundry.
FOX BUSINESS has lauded Phillip for creating “a marketing system that has generated record sales” for his clients and also described him as a “marketing genius.”
LinkedIn: Phillip Stutts
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