In episode 2 of The Undefeated Marketing System Podcast, Phillip is again joined by business development expert Cris Erickson, as well as Phillip’s business partner and CEO of Go BIG Media, Dean Petrone.
The trio begins by taking a blast to the past to reminisce on how Phillip and Dean met and worked together on a congressional race in Alabama.
Cris then leads the discussion into The Undefeated Marketing System, asking Phillip and Dean to dive into how the five step marketing system fits into the political world. Dean gives his perspective on past political campaigns and how he has seen this marketing system used in his campaign experience. He highlights that the difference between political and corporate marketing is that political campaigns utilize the EXACT same steps as The Undefeated Marketing system.. but on “hyperdrive.”
Finally, Dean and Phillip give detailed accounts of a few huge political campaigns, in which The Undefeated Marketing System was crucial to the election win.
Stick around at the end for an easy takeaway/marketing tip from Phillip.
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About the Guest:
Dean Petrone, Phillip’s business partner and CEO of Go BIG Media, works with The Undefeated Marketing System in the political campaign world. He has an impressive political background from being named a Rising Star, by Campaigns & Elections Magazine to being honored with a place on Maverick PAC’s ‘Future 40’ list of conservative leaders. He has guided campaigns and candidates in more than twenty states at the presidential, congressional, and state levels; additionally, his work has received national recognition from both the American Association of Political Consultants and Campaigns & Elections Magazine for excellence in political advertising.
LinkedIn: Dean Petrone
Website: Go BIG Media
Business development and sales expert, Cris Erickson, joins Phillip with an impressive background in the growth of two major businesses, one being an eight-figure marketing agency. With a degree from The University of Texas at Austin, and 16 years in the marketing world, Cris brings additional insight to the Undefeated Marketing System as it relates to ROI and business growth.
LinkedIn: Cris W. Erickson
About the Host:
Contributing to over 1,535 election victories, three U.S. Presidential victories, and working with multiple Fortune 200 companies, best-selling author Phillip Stutts plays the game of political and corporate marketing on the highest level. Phillip’s win-or-die mentality makes him a powerhouse when building research-backed marketing strategies with multi-billion-dollar budgets, battling it out with fierce competitors, and achieving maximum ROI results.
He is the Founder/Executive Chairman of Go Big Media (a political marketing ad firm), CEO of Win Big Media (his corporate marketing agency), and a best-selling author that shares his marketing secrets with the world in his two books, Fire The Now(2018) and The Undefeated Marketing System(2021).
LinkedIn: Phillip Stutts
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