Co-founder and the podcast host of From Founder To CEO, Todd Uterstaedt, joins Phillip for the fifth episode to discuss marketing from the perspective of a founder/CEO looking to grow their business.
To start, the pair walks through Todd’s recent failure as a marketer in which he invested $60,000+ for no return.
The discussion shifts from Todd’s personal failure to focus on what founders get wrong with their marketing. He dissects the “special power” that founders believe they have when their business’ get their first break, and how founders lose it without even knowing. *Listen closely here there is a great tip for founders getting stuck with this.
Finally, the pair of founders dive into the reality of creating and running a business. Todd relays a story from a client of his who expressed the one thing that founders don’t want to admit – how lonely and scary it is at the top. Phillip wraps it up by opening up about his own experience with becoming a founder and CEO of a marketing agency, and his recent trip to the Front Row Dads convention that connected a few dots.
Stick around at the end for Phillip’s MARKETING TIP OF THE WEEK sent in from Gabe Ollins, the founder of an orthodontic practice, which gives you an easy way to put lighter fluid on your personalized thank you notes. Todd also shares an incredible tip on what to avoid when growing your business.
Have a tip that you think listeners could benefit from to change their marketing today? Send it in the firstname.lastname@example.org and you might make it on the air.
Want to grow your business by over 50%? Get your FREE Customer (or Client) Data Assessment at www.phillipstutts.com/insights/
About the Guest:
Todd Uterstaedt is the co-founder and CEO of From Founder To CEO which works to help founders transition from starting a company to building a company by supporting to build a leader in them. They are personal development accelerators who focus on the growth of the founder’s personal development as their business grows.
He is also the host of the podcast “From Founder To CEO” which has over a hundred episodes with big guests aimed at giving actionable advice and insight on how founders can achieve a successful journey to the C-suite. In addition, Todd was an Army Intelligence Officer, before his world opened up to entrepreneurship and podcasting.
LinkedIn: Todd Uterstaedt
Podcast: From Founder To CEO
About the Host:
Contributing to over 1,535 election victories, three U.S. Presidential victories, and working with multiple Fortune 200 companies, best-selling author Phillip Stutts plays the game of political and corporate marketing on the highest level. Phillip’s win-or-die mentality makes him a powerhouse when building research-backed marketing strategies with multi-billion-dollar budgets, battling it out with fierce competitors, and achieving maximum ROI results.
He is the Founder/Executive Chairman of Go Big Media (a political marketing ad firm), CEO of Win Big Media (his corporate marketing agency), and a best-selling author that shares his marketing secrets with the world in his two books, Fire The Now(2018) and The Undefeated Marketing System(2021).
LinkedIn: Phillip Stutts
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