I love outliers, especially business and marketing outliers because they go for it. No matter how crazy the idea, they pick a lane, they commit, and then they do the hard work to prove their theory.
I often write about two industries, in particular, due to their competitive nature and outlier marketing creativity — food and alcohol…
In this day and age where everyone is scared of their own shadow, those that take a chance and own an idea will win. These outliers are the true innovators in this crazy disruptive world…even if the idea is…well…suspect.
And there’s a MAJOR food war occurring right now and it’s landed squarely on the backs of the fast-food industry.
Have you heard about it?
It’s between…