In episode 24 of the Undefeated Marketing Podcast, entrepreneur, author, podcast host, and speaker Dov Baron talks with Phillip about everything related to culture and meaning in your business.
Dov highlights the latest things employers need to consider when building a culture, options you can offer potential employees depending on their needs, the definition of source code, and how it applies to you and your business.
*Phillip also gets personal and asks Dov about his near-death experience when he fell off a mountain, and how that shaped his thinking in life and business.
To close the episode, Phillip and Dov give their UNDEFEATED MARKETING TIP OF THE WEEK. Phillip explains the importance of launching a social media campaign that puts your customer first. Dov shares insights on how to elevate your client’s ego while incorporating their meaning. You will not want to miss this week’s tips!
*A special thank you to the sponsor of this week’s episode, Atlanta Motor Speedway. Go to www.atlantamotorspeedway.com for dates and pricing for all five NASCAR races in March and July of 2022.
Have a tip that you think listeners could benefit from to change their marketing today? Send it to email@example.com and you might make it on the air.
Want to grow your business by over 50%? Get your FREE Customer (or Client) Data Assessment at www.phillipstutts.com/insights/
About the Guest:
Dov Baron has been named twice to the list of the world’s Top 30 Global Leadership Gurus and Inc. Magazine’s Top 100 Leadership Speakers. He is the leading authority on Emotional SourceCode© and the Anatomy of Meaning©.
Dov is the founder and host of two podcasts one of which is: “Leadership & Loyalty,” which has been named by Apple Podcast’s #1 podcast for Fortune 500 Execs. Inc magazine also rated it as the #1 podcast to make you a better leader. He is also an independent contributor to multiple media outlets, including CEO World, CNN, Elle Italia, Entrepreneur magazine, FOX and Medium.
For more than thirty years Dov has worked privately with global leaders and Icons and their organizations. These leaders and organizations are the change-makers who are committed to having an impactful influence on leadership, business, and politics. Dov is the bestselling author of several books including; One Red Thread and Fiercely Loyal: How High Performing Companies Develop and Retain Top Talent.
As a speaker, he is honored to have presented to the United Nations, The Department of State, The World Management Forum in Iran, the famed Servant Leadership Institute and the US Air Force. Dov is also the founder of The Authentic Speaker Academy for Leadership — where he and his partner teach high-powered leaders how to use verbal and non-verbal ethical persuasion skills to impact and influence change makers.
Dov’s strategic equation with his high-level clients is: Emotional Source Code ⇌ Purpose + Culture = LOYALTY. Finding and operating from a foundation of purpose gives us and our organization the resilience required to thrive. However, when we apply impact to purpose, we tap into the potential of creating a movement in the corporate environment and flows into the communities they serve.
Leadership & Loyalty (Podcast): https://podcasts.apple.com/us/podcast/leadership-and-loyalty/id272512829
Curiosity Bites (Podcast): https://podcasts.apple.com/us/podcast/curiosity-bites/id1504520068
About the Host:
Contributing to over 1,535 election victories, three U.S. Presidential victories, and working with multiple Fortune 200 companies, best-selling author Phillip Stutts plays the game of political and corporate marketing on the highest level. Phillip’s win-or-die mentality makes him a powerhouse when building research-backed marketing strategies with multi-billion-dollar budgets, battling it out with fierce competitors, and achieving maximum ROI results.
He is the Founder/Executive Chairman of Go Big Media (a political marketing ad firm), CEO of Win Big Media (his corporate marketing agency), and a best-selling author that shares his marketing secrets with the world in his two books, Fire The Now(2018) and The Undefeated Marketing System(2021).
LinkedIn: Phillip Stutts
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