Some good news for readers of this blog.
Facebook has finally succumbed to outside pressure and lifted its ban on “social issues” ads. If you read my recent story about how this “ban” affected a non-profit trying to save children from abuse, then you know this is an important victory for all of us.
Will it last? I hope so, but probably not.
In addition to the charity story, you may have also heard about my business marketing book cover being banned by Facebook due to the subtitle’s mention of presidential elections.
I’m happy to report that that ban has been lifted as well.
So now it’s time to add value to you — today I’m going to release a small excerpt from my new book, “The Undefeated Marketing System — How To Grow Your Business And Build Your Audience Using The Secret Formula That Elects Presidents,” showing you how utilizing these 3 EASY marketing tips will explode your ROI.
These tips come with a caveat, though. If you read my first book, Fire Them Now, you know how hard I am on traditional marketers who play whack-a-mole with tactics.
Here’s the truth.
I love tactics — as long as they’re in line with your data-backed strategic marketing plan. Before you put any of these three tactics into play, make sure they’re aligned with your customer/client data and figure out how they factor into your strategic plan.
Let’s jump in:
1. In all my years of marketing, there are three types of ads that I have consistently seen convert at a higher rate than any other types of ads: ads with five-star reviews that offer social proof, humorous ads that create a connection with customers through laughter, and “comparatising” ads (aka: “going negative” ads) that effectively draw a distinction between a brand, product, or service and its competitors. So, if you’re going to create an ad and want to stick to a tried-and-true template, I would choose one of those three types of ads.
2. In the B2B or B2C world? Nothing creates brand loyalty like recognition of your customer or client. Run a social media post recognizing your “Customer (or Client) of the Week,” and make the story about them, not your product or service. They will re-share it with all their friends and family. If you want to take the idea to the next level, you can also give them an exclusive discount code to share for winning the “award.” This costs you nothing, and it rewards your loyal customers/clients and creates a free referral system.
3. Doesn’t it make sense that your customers’/clients’ needs will change along with the economy? If anything, haven’t we learned that over the past year? Make sure your marketing takes those changes into account. Over the years, we’ve learned that customers respond to “discounts” in a bad economy and language like “bundling” in a great economy. The latter makes them feel smart rather than cheap.
I write an additional 17 tips you can use to explode your marketing results in my new book.