Phillip comes from the cutthroat world of political marketing. Working on three winning presidential campaigns and helping put thousands of candidates in office, he has played the game of political marketing on the highest level, battling it out with fierce competition and multi-million dollar budgets.
In his keynote, Phillip shares the top marketing strategies influencing elections and how the changing economic landscape creates massive opportunities to apply the same strategies to marketers, entrepreneurs, and business owners:
- Why it’s crucial to “go negative” on the competition when most other businesses are “going positive.”
- The testing process political campaigns use to find the perfect ads when working with multi-million or multi-billion dollar budgets.
- How to use authenticity of your purpose to forge a deeper connection with customers and clients.
These strategies have already worked in the world’s most ruthless marketing arena, and it’s time you bring them to your business.
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