“Oh Boy, LaCroix” by Phillip Stutts

Have you experienced a major pain point recently? I mean, somewhere, someplace in your life, there is some kind of pain, right (whether it be personal, business or health)?

 

The old adage goes, the bigger the pain, the faster you’ll take action to fix it.

 

I get it. Not only have I been there, paralyzed to take action, but we see our political clients sometimes too afraid to address a major disruption in their campaign — whether a self-inflicted wound or something different. And it infects every part of that campaign until the pain is so massive that they have no choice but to take action — no matter the cost or risk.

 

Which brings me to a company that is experiencing some major pain right now: LaCroix Sparkling Water

 

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Click here to read the full article on Medium.

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