Fire Them Now unravels the hidden agenda and exposes lies and deceptions small businesses and Fortune 500 company CEOs have faced with their digital marketing agencies in today’s landscape. With over two decades of marketing experience, including his work on multiple winning presidential campaigns and Fortune 200 companies, Stutts provides a way for committed business owners to look behind the curtain of political marketing and see how the success-driven strategies of political marketers are the key to explosive business growth.
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WHAT THEY’RE SAYING
“I’m from the other side of the political aisle, but I can tell you without reservation that the advice in Fire Them Now! transcends partisanship. Phillip Stutts uncovers the truth about how to truly win big in business with unflinching honesty and humor. Best of all, it’s not just empty platitudes. He provides you with actual tools to succeed. Fire Them Now! is essential reading for anyone in business or politics.”
– Donna Brazile, political strategist, former Chairwoman of the DNC
“There is no one who knows more about digital marketing agencies and what they do wrong than Phillip Stutts. If you spend money with a digital marketing agency, you need to drop everything and read this book right now.”
– Tucker Max, #1 New York Times Best Selling Author
“Phillip Stutts is a regular guest on my ESPN TV and radio show, and I find him smart, funny, and totally entertaining. Fire Them Now is an incredibly insightful look at how political strategies can transform digital media marketing. It’s a must-read!”
– Paul Finebaum, Host on ESPN and Bestselling Author of My Conference Can Beat Your Conference: Why the SEC Still Rules College Football
“Innovate or your business dies. The capitalist world is sorting out winners and losers faster than ever. Phillip does a great job singling out strategies that have proven effective for some of the best in business, and distilled them into an easy to capture format.”
– Peter Mallouk, President, Creative Planning and Worth Magazine’s “Top 100 Men and Women In Global Finance”
“Finally! An expert in digital marketing who is on my side!”
– Keith J. Cunningham, The Road Less Stupid
“Pray your marketing agency reads this before you do or they should be fired.”
– Jay Abraham, Founder, and CEO of Abraham Group, Inc.
“I’ve been a Phillip Stutts fan for years. He’s one of the very few people who understands deeply the marketing and public relations worlds of both politics and of business. As such he has much to teach those of us who play in only one of those worlds. In Fire Them Now he shares some of his best ideas in a fast-paced and engaging style.”
– David Meerman Scott, marketing strategist and bestselling author of The New Rules of Marketing and PR